The American Customer Satisfaction Index is a quarterly survey by the University of Michigan that measures customer satisfaction in various industries. The latest autoindustry survey, released today, questioned about 5, 500 vehicle owners by telephone and had a margin of error of plus or minus 2 points on individual manufacturers. The average score was 82 out of 100 points. Company-brand Score Toyota Motor Corp.-Lexus.......... 87 BMW AG.................................... 87 Toyota Motor Corp.-Toyota 86 Honda Motor Co......................... 86 General Motors Corp.-Buick 85 General Motors Corp.-Cadillac.. 85 General Motors Corp.-Saturn.... 85 Ford Motor Co.-Lincoln / Mercury 83 Hyundai Motor Co...................... 83 General Motors Corp.-GMC...... 83 Daimler AG-Mercedes-Benz...... 82 Nissan Motor Co........................ 82 Average-All Automakers............ 82 Volkswagen AG......................... 81 General Motors Corp.-Pontiac.. 80 Ford Motor Co.-Ford................. 80 Chrysler LLC-Chrysler.............. 80 Mazda Motor Co........................ 80 Kia Motors Co........................... 80 General Motors Corp.-Chevrolet 79 Chrysler LLC-Dodge................. 78 Chrysler LLC-Jeep.................... 76 Source: American Customer Satisfaction Index, University of Michigan
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